About Us

It started with a email and a dream. Three friends came together after having their own reasons for going natural, to formulate a platform for empowering women to embrace their Natural Beauty. With hundreds of emails and tons of research between them, they had a vision to make their dream become a reality. Thus, The Natural Is… Group was formed and an amazing event soon followed. The Natural Is... blog empowers women to embrace their natural beauty and is a resource to promote and encourage quality healthy hair care. We do so, by enlisting the help of the best experts in the business to help drive home the message that Natural Is Beautiful!

Wednesday, May 11, 2011

Natural Is... Versatile!

So you're contemplating going natural but you're hesitant because you think your style choices will be few, that you'll always be limited to the "Afrocentric" look. Or, you've already decided to ditched the sodium hydroxide but find yourself in a rut, feeling like wearing your natural curls is strictly for hanging out with the girls on the weekend, not so much for the office or formal affairs. Well, ladies, that couldn't be further from the truth!!

True, it can and may very well take you (and others!) a while to get used to your newly-unearthed coils. But here's the thing girlies, your natural hair is just that: YOUR hair. It's as part of you as that mole on your index finger or that oddly-shaped birthmark on your tummy! Embrace it!

So why not take a free evening, get in front of that mirror and start playing around with some style options. It's 2011- it's time the world see that unprocessed hair doesn’t mean you’re "stickin' it to The Man" as it once did in years past, but that it can be chic, professional and elegant. Let's see what you can do:

*Business meeting on Monday? If you have some length, how about a simple slicked back pin-up or French roll? For a little more height, take the front section of the hair, roll and tuck it back for a painless pompadour à la Janelle Monàe! Got a TWA? Apply your favorite alcohol-free gel (we like Eco-Styler) along with your spray bottle water mixture (water + essential oils) and make those curls pop. Accessorize with some studs or a subtle, not-too-long drop earring to accent your business attire and hellooo Miss Career Woman!

*Date night to a fancy shmancy restaurant on Wednesday? Hmmm. Since this IS a week night, you probably don't have a whole lot of time to get ready so an easy breezy wash-n-go is in order! Dampen the hair, apply your staple moisturizing, curl-defining product, scrunch & diffuse (colder months) or shake & go (in the warmer months). Tuck a cute metallic hair accessory on one side to match your cute outfit and BAM!

*Wedding one week from Saturday & you still haven't a CLUE what hairstyle to wear? Well, no one said you couldn't steal-...umm, borrow one from a beautifully natural celeb. Try your hand at a middle-parted do with either side in large flat twists or French braids, meeting at the nape and rolled into a bun or left hanging (think Tracee Ellis Ross). If your hair hasn't quite reached that length yet, do what I've done...yup- the fro! Pick that hair out till you can't pick it anymore. Pat it, shape it & use a beautiful flower pin to accent!

So curly girlies, this is merely a taste of the infinite style options you have at your disposal. Look out for more style ideas coming soon.

Ciao for now!

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